Riabova T., Havrylyuk I., Tetyana V., Kustovska O., Makhynia T. Marketing strategies in the era of mobile applications: the use of geolocation and contextual advertising. Economic Affairs. 2024. Vol. 69, No. 2. P. 1005–1020. ЗВО "Університет трансформації майбутнього", 2025. Accessed: Jul. 08, 2026. [Online]. Available: https://repository.uft.in.ua/index.php/omp/catalog/book/81